Ten Adams

7 New Year’s Resolutions for Marketers

January 13, 2021 | Strategy
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In this unprecedented year, healthcare marketers and communicators have learned to adapt quickly, solve problems with creative solutions and overcome challenges no one could have predicted.

As we all look forward to the promises of 2021, Ten Adams has collected 7 New Year’s Resolutions that every marketer should make — and keep.

Celebrate wins

After every bad day and stressful night of 2020, you prevailed. Take this moment to celebrate. Then for the rest of 2021, we challenge you to celebrate your wins, big and small. At the end of every day, write down 3 (or more!) wins. They can be as large as celebrating a promotion or as small as waking up without hitting the snooze button.

Learn from failure

As we celebrate our wins, we also want to challenge ourselves to recognize our failures. It can be easy to deflect blame back to the pandemic but instead confront deeper issues. Did something fail due to a lack of expertise or skill? Were the right people involved in key decisions? Was there a misalignment between leadership and the workforce? Identify one thing that didn’t work out last year and ask these hard questions. You may find the solution for future strategies.

Get organized

It’s no secret, we love a good strategy. But strategy takes a level of organization that can be difficult to maintain. Our advice? Start big and go small. Write down the big goals you want to accomplish in the quarter then break those goals down into smaller monthly projects, then weekly assignments and finally into daily tasks. This method keeps you on track and prioritizes daily focuses. 

Set work/home boundaries

As a result of the pandemic, many marketers suddenly found themselves as work-from-home (WFH) professionals, and the line between work life and home life was blurred. After almost a year, we’ve heard from many marketers who say they feel like they’re always “on.” They notice that they’re working longer in the day or returning to their computers later in the evening. Or, with the necessity of virtual conference technology like Zoom, they feel pressure to always be accessible. If this sounds familiar, we encourage you to set work/home boundaries and stick to them:

  • If you haven’t already, set aside a specific space in your home for work and only work from that spot.
  • Designate an electronics-free area. This could be the bedroom, kitchen table or living room couch. The idea being that it becomes a space to focus on family or yourself without being distracted by emails or calls.
  • Take breaks. As the kitchen table became the new office, it was so easy to work through lunch. Instead, protect your midday break to step away from the workspace to take a walk or do something you enjoy.
  • Use some of your paid time off. You don’t have to wait for a fancy destination to take a vacation. Take time to rest.

Learn something new

Our industry is constantly evolving, and our value will be measured by how we are able to keep up with it. Enroll in a continuing education course, sign up for a certification or find a podcast to listen to each week. Starting with 8 Traits of Successful People in Healthcare Marketing may help jump-start your self-critique. Then dedicate time in your calendar to work on cultivating new traits and skills.

Reevaluate your tools

The beginning of the year is always a great time to do a little housekeeping. Make a list of all the tools and resources your team utilizes and do a simple check-in.

When was the last time you communicated with a representative? Do you still have the correct point of contact?

  • Who on your team uses them? Do users need to be removed or new users added?
  • How are these tools making your marketing efforts more efficient?
  • When was the last time you demoed or tested something new?
  • Are you paying for features you don’t need anymore? Are new features or updates available?

Ask for help

Besides the immediate benefits, we believe that asking for help is the first step toward collaboration. As dynamic and diverse organizations, your marketing team has a variety of expertise, skills and experience available to you. While working on your next project, take a moment to identify someone from your team or department and ask them if they wouldn’t mind taking a look at your work. Listen to their feedback openly and freely discuss ideas. In addition to improving the output, you’ll be working to break down silos as well.

Ready to position yourself and your organization for success?

At Ten Adams, we’re looking forward to putting these New Year’s resolutions in place for ourselves and we’re confident they’ll lead us to greater success not just in 2021, but for the years to come. How can we help you succeed? Let’s get started.

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