Ten Adams | Strategy

Utilize integrated strategies that build a blueprint for increased marketing success.

After working with healthcare clients for 36+ years, we have learned that marketing is only successful when it's tied to the operational and cultural priorities of the health system. Our average client relationship is more than seven years, allowing us to become saturated within the organization, understand their business, key stakeholders, and strategic goals, and extend far beyond solving branding and marketing challenges.

We serve as an extension of your operational team to overcome your unique challenges and determine the critical issues you face.

We provide strategic counsel and advice on blending and unifying the patient’s online and in-person experiences.

We help you prioritize and align department goals with system strategic goals so you can achieve organizational transformation faster.

Annual Marketing Planning

Boost patient volume, keep returning patients happy, and increase ROI.

Annual marketing planning allows your organization to assess, build, and measure critical support systems that dramatically improve your chances for marketing success. Our annual planning process serves as the blueprint or roadmap that brings together clear-cut objectives, tactics, systems, strategies, and an appropriate budget to achieve goals and deliver high performance.

Market Research

Maximize spend with pragmatic consumer data.

Market research is a strategic hedge against the risk of losing market share and relevancy in the minds of consumers. We offer qualitative and quantitative research to help your health system deepen your understanding of the communities you serve. Together, we’ll assess current trends of your target audience, identify service delivery model gaps, and optimize your opportunities to make improvements that can generate stronger relationships and better outcomes.

Service Line Growth

Optimize patient services and offerings.

Service line growth strategy provides planning agility, visibility into performance, and a leadership structure that is in sync with your organizational goals. When designed and implemented appropriately, service line growth management can substantially reduce both clinical and operational costs associated with managing a patient population and enable the organization to capture value-based revenue and improve margins.

Marketing Operations

Prioritize strategic marketing functions.

Marketing operations integrates the Ten Adams team to enhance marketing services within your health system. We partner with our clients to leverage each team's internal skills, knowledge, and expertise by pairing strengths that promote revenue-generating opportunities. We even provide training and support to help marketing departments develop their teams, improve their processes and elevate the role of marketing in the organization.

Communications Planning

Increase the value of public relations.

Communications planning involves the strategic exploration of new models for engaging and building relationships with your stakeholders and the community. Extending beyond earned and social media, PR leverages emerging digital channels that authentically connect and bring your brand story to life. Communications planning is purposeful and timely, allowing your health system to deliver consistent, effective health messaging to the right audiences at the right time.

Consumer Strategy

Meet consumers when, how and where they need you most.

Consumer strategy meets the needs of empowered consumer demands by authentically engaging with customers in new ways. Today, consumers are more than twice as likely to use digital sources than a doctor's referral to select a primary care doctor. By leveraging a consumer-centric approach to healthcare access, pricing, and the overall patient experience, you can build purposeful, sustainable relationships with the individuals you serve.

We know Strategy. Ask Kettering Health.

"Taking a more strategic approach to planning with executive visioning sessions led by the Ten Adams team has been incredibly helpful. This concept is so simple, but it's powerful. And it works."

Jimmy Phillips
VP of Marketing & Communications, Kettering Health | Dayton, OH

See the hospitals and health systems we’ve served.

Connect
Dedicate 30 minutes to a conversation with our team

Collaborate
Diagnose what’s ailing your branding and marketing efforts.

Create
Develop a roadmap that becomes the remedy to greater revenue and growth.

How we're different

We serve only health systems.

With nearly 40 years focused on marketing and branding work for hospitals and health systems, Ten Adams employs surgical-like precision and expertise. We empower your team to live your brand in everything they do, from daily patient touchpoints of contact to the community-facing campaigns.

We create branding that supports your marketing efforts.

Added recognition and impact helps your promotion pack that extra punch because consumers are far more likely to opt for your services than less recognizable health systems. This credibility increases your brand awareness and will differentiate your organization from other providers in the market, giving you that competitive edge to boost your revenue and growth.

We're here to guide you.

We've been branding hospitals and health systems for nearly 40 years. We have a straightforward process and the expertise to guide you through it. In the end, the results speak for themselves, and you'll have a brand that resonates with your audience and directs your marketing while turning patients into advocates.

Frequently Asked Questions

Have questions about working with a branding and marketing agency exclusively focused on healthcare? We have answers.

We already have a strategic plan. Will your team use it?

Absolutely! Many of our clients have a multi-year strategic plan they are in the process of following. Our goal is to support you and your executive team, championing your success. We’re here for you — whether it’s filling in a gap or providing tools and resources to move you faster, so you stay on track.

What’s the first step in getting C-suite buy-in for strategic initiatives?

We recommend our clients start with Executive Visioning sessions – which are intentional meetings with C-suite executives that allow for a check on alignment of priorities. Often health system C-suite executives get so busy they don’t take the time to regularly assess and communicate vision. These meetings allow the leadership team and the C-suite to synchronize their strategies, ensuring everyone is working toward the same goals.

Do you have experience with service line prioritization?

Ten Adams has extensive experience with service line prioritization. In fact, we have a proprietary process we use with our clients to help them define which service lines should be marketed and when.

Do you help with crisis communications?

Yes! Our team is made up of communications strategists who have formerly worked in hospital PR departments. We have expertise in updating and developing crisis communications plans for complex health systems.

Can we partner with Ten Adams only for strategy advisory services?

Yes! Many of our strategy advisory services are priced separately from our branding and marketing work, allowing us to develop a custom scope of work that caters to your specific needs.

Strategy services that position your organization to outperform.

We complement your marketing efforts with years of deep industry knowledge, expertise, and insights.