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Nuvance Health
is all about social.

Engaging patients with a social-first strategy.

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Identifying the Need

Nuvance Health, an integrated health system, sought a partner to manage and elevate their organic social media presence across all system-wide accounts. They wanted a completely re-aligned social media implementation that shifted social from being an afterthought, to a mainstay. After partnering with Ten Adams, their social media presence has yielded impressive results within the first six months.

Program Goals

  • Build community to develop a network of ambassadors and partners in key audiences
  • Be present to get in the conversations that resonate with the pulse of the consumer
  • Amplify our brand voice to become trusted healthcare experts to maximize our reach and visibility
  • Become full-funnel to align short and long-term initiatives to work together and drive growth
Nuvance provider social story

The Challenge

The core challenges for Nuvance Health included:

  • Struggling to define target audiences
  • Limited resources and time for creativity and innovation
  • Lacking direction to develop engaging, customized content for appropriate social channels
  • Inability to produce short form video content for over two years
  • Uncertainty about the synergy between organic and paid social strategies
  • Difficulty articulating success to Clinical Leadership at the service line level

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Keys to Success

  • Social Media Strategy and Planning to align 7 key business strategic imperatives and brand objectives within the funnel
  • Organic Social Content Strategy to distinguish target audience personas, voice and tone, and inform messaging architecture
  • Creative Direction and Production Development to extend the brand development efforts
  • Organic Social Media Management to proactively execute across channels and amplify the brand voice

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The Results

Nuvance Health is becoming a social-first healthcare brand.

 

49.3M

Impressions
(up 55.3% YOY)

937K

Engagements
(up 22.2% YOY)

264K

Post Link Clicks

(up 42.1% YOY)

Ready for results?
Let’s build something amazing together.

With almost 40 years of experience and 100% focus on healthcare, Ten Adams is ready to tackle your biggest challenges with confidence. Together, let’s reimagine what’s possible and drive impact that’s transformative.

 

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