Branding that gives patients a reason to choose your health system.



We shape your brand to build trust, loyalty, and drive market preference.

At Ten Adams, we know your brand is more than a collection of logos, colors and fonts. Like the people you serve, a brand comes with a mission, personality, and voice. As consumers become more empowered and competition increases, your brand needs to stand out. That’s why we create healthcare brands that powerfully shape patient experiences, increase employee engagement and drive community impact.

Achieve your hospital and health system brand goals faster.

Branding is more than playing and looking the part. Our proven approach to developing healthcare brand strategy and positioning is the foundation for creating lasting, positive perceptions. 


Branding today delivers a competitive advantage for your healthcare organization by creating connected experiences that deliver on your brand promise consistently, distinctively, and holistically.


Ten Adams team creating connected experiences

Branding Strategy & Positioning

Increase credibility and trust in all that you do.

Brand strategy leads everything we do at Ten Adams. Healthcare branding informed by research and shaped by strategy increases consumer trust, improves market preference, and deepens loyalty for both patients and employees. Brand positioning communicates your value in a consistent, clear, and credible way that resonates with consumers and sets you apart from your competition.

Brand Identity

Tell a powerful story that sets you apart.

Brand identity is how your health system portrays itself to consumers in a way that’s uniquely you. It’s what differentiates you from your competitors. We work to make sure your health system brand is recognized consistently, cohesively, and memorably – from your visual identity to your brand voice and story.

Brand Architecture

Help consumers better understand your brand.

Brand architecture helps consumers and stakeholders make sense of your multifaceted, complex organization. For health systems, it’s a valuable roadmap that brings clarity to the depth and breadth of care you offer patients. Names, logos, colors and visual vocabulary are integrated in a way that easily transfers brand equity across your range of services.

Brand Image Campaign

Create positive brand awareness and affinity.

Brand image campaigns put your story and message in front of the right audiences to increase awareness and perception. Our goal is to help you create more personal and meaningful engagement with consumers – showcasing how you’re uniquely positioned to deliver exceptional care that positively impacts the communities you serve.

Brand Activation

Put your creative and digital assets into motion.

Brand activation is about where and how your brand lives. Once we've built a strategy to connect with your target audiences and developed creative assets, it’s time to take action. With tactics like social media, experiential marketing, digital campaigns, and in-person or virtual events, you can engage and interact with consumers in a personal way.


We know Branding. Ask Kettering Health.


“We've gotten so much feedback about our 'Be Your Best Campaign'...We're on the right track, and our brand message is one that will resonate throughout our community.”

Jimmy Phillips
VP of Marketing & Communications, Kettering Health  |  Dayton, OH

See the hospitals and health systems we’ve served.

Children's Hospital of Georgia
Christ Hospital-Logo
Colorado Joint Replacement Centura Health
Hamilton Health Care System
Health Augusta University
Kettering Health
Logansport Memorial Hospital
Mays Cancer Center
Nuvance Health Logo
Peterson Health
Phoenix Children's
Tanner Health System
Trinity Health
UCI Health
UT Health San Antonio
Wayne Healthcare
White River Health
Witham Health Services

Position your brand to meet the needs of your audiences.


Dedicate 30 minutes to a conversation with our team


Diagnose what’s ailing your branding and marketing efforts.


Develop a roadmap that becomes the remedy to greater revenue and growth.


How we're different

Frequently Asked Questions

Have questions about working with a branding and marketing agency exclusively focused on healthcare? We have answers.

What type of budget is necessary for a branding project?


We typically recommend a budget of $500K+ for complex health system branding projects. Depending on your current state or needs, we’re happy to discuss a plan that's uniquely tailored to your organization.


How long does a health system rebrand typically take?


At Ten Adams, a successful branding project starts with strategy and ends with internal and external activation. We recommend following our carefully vetted process, which typically takes at least 12 months.


How do I determine if I need a brand refresh or a full re-brand for my organization?


A brand re-fresh is typically an updated look and feel for your organization like a fresh logo, tag line or positioning statement. A full brand transformation includes strategy creative, digital, and media. It requires a greater investment of time and resources.


What’s involved in an internal brand activation?


Ten Adams provides support to help your organization by ensuring your brand is cohesive from signage to employee swag and more. We coordinate internal launch parties that energize your employees along with media/PR support.


How involved will our marketing department be in the rebrand process?


We partner with each client individually to determine team involvement, leveraging your expertise and resources as appropriate. We believe that we’re more powerful together in activating your brand with passion and purpose.

For 36 years, Ten Adams has focused its marketing and branding work on hospitals and health systems. We employ top talent from some of the nation’s best healthcare organizations and they love to flex that medical vocabulary whenever possible.

If your team needs an expert to guide a rebranding initiative, let’s talk!



Five questions to ask a branding agency before you hire them

Overhauling the brand identity of an entire health system takes time, planning, and expertise. When done correctly, though, it can completely transform your reputation and forge a path to future success.


Schedule a Call

During this complimentary consultation, we’ll unpack your challenges, brainstorm solutions, and provide transparent next steps on what it looks like to engage Ten Adams in that journey. Our promise to you is that no matter the outcome, you’ll leave with value and insight that elevate your brand.