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Preparing for the Inevitable Physician Shortage

July 19, 2017 | Engagement
Physician holding a blue patient folder

Boost your recruitment marketing tactics and land physicians faster.

This factoid scares the living daylights out of me: according to the Association of American Medical Colleges, there will be a shortage of 90,000 physicians by 2025.

It takes months to get a dermatologist appointment, so now will I have to wait years? By that time, my sun damage and that strange-looking mole will have definitely gotten the best of me!

All kidding aside, a physician shortage is imminent, and the effect on some hospitals may be devastating. Along with impacting patient care, a physician shortage will bring revenue loss and financial challenges to an organization.

Now is the time to look for new ways to attract physicians, beyond sign-on bonuses and higher compensation. Look for ways to retool and refresh your physician recruitment program and take it to the next level:

  • Differentiate your organization and your location to attract long term, ‘best fit’ physicians.
  • Convey your organization’s great culture through ramped-up social media strategies.
  • Learn key decision drivers for candidates and use this information to personalize your communications.

Be in control of your image and don’t rely on city and chamber websites to attract physicians to your area. Create your own regional portfolios and tailor features to your candidate’s interests. There’s an enthusiast in each of us – whether it’s attraction to the outdoors, cultural flavor, great schools and neighborhoods, or other influential factors in your region.

And most importantly, know your candidates. Track them, record their interests, collect personal data so you know what needs are driving their search.

With an upcoming physician shortage, move recruitment to the top of your list. To learn better tactics to recruit, download our Top Marketing Tactics to Recruit Physicians.

Written by Jennifer Horton

Jennifer is a strategic problem-solver with 20 years of experience strategizing in for-profit and not-for-profit healthcare systems. She simplifies complex healthcare problems, breaking them down into manageable goals to achieve our clients’ large-scale dreams, all while expertly navigating corporate structures and keeping all players engaged along the way.

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