At the same time, it also means mobilizing the power of pixels to advance your brand image. And by aligning with both of these conditions, we were able to successfully create a new website for Bob’s Gym.
We began our process with a matter-of-fact truth: We want to take the steps to improve our health, however we’re always on the go and the methods we use to keep healthy are usually the first items cut from our To-Do list.
The team at Bob’s Gym is in touch with this reality. In fact, it’s the primary reason we helped them create Bob’s three fundamental principles: KNOW, NOURISH and GO, today known as “The B3 Plan”. This is a strategy that consistently enables new and existing members to reach and achieve their healthy lifestyle goals. We knew that evolving their enterprise website involved tapping into Bob’s Gym’s core value proposition and connecting it to their audience’s web habits.
Bob’s Gym’s new brand expression led our redesign. We showcased the energy and the real-life imagery you find every day at all Bob’s Gym locations. Right from the home page you see that it isn’t a muscle-bound temple, but a regular-person-centered home for fitness. Visitors are greeted with a video hero on the homepage featuring people just like themselves who are engaged in a variety of fun and healthy activities. Even the header image is slightly moving to inspire constant movement.
Next, we set out to make sure visitors were welcomed with the essence of Bob’s Gym’s brand and a simple yet powerful user experience. Whether viewed from a desktop or on a mobile device, new and returning visitors could easily find what they needed.
For new visitors, the advantage of Bob’s Gym’s B3 Plan in helping them achieve a healthy lifestyle is right up front. They can easily check out classes and services, and even meet the team with whom they’ll be interacting. With a continued scroll-down, a quick glimpse of what’s happening that day at all Bob’s Gym locations emerges – which makes the site a valuable resource for existing members as well. We integrated both Google Calendar and iCal, so that users can quickly add any class or event to their mobile phone with a simple click. With over 150 group classes and activities each week, they will always stay up to speed.
Whether locating a Bob’s Gym, searching for your next activity or class at the gym nearest you or keeping up with events and the latest news on Bob’s Gym’s social feeds, we made it easy forall visitors to get what they need simply, while reinforcing the power of the Bob’s Gym brand.
As for the internal team at Bob’s Gym, the new website has truly brought their brand to life. It’s provided them a lead generation powerhouse to connect with members like never before. The site has helped increase attendance of classes and activities, allowed them to test the interest in new offerings – from classes and services to new products – and has opened pathways for Bob’s Gym to connect with a wider audience. With each visit to BobsGym.com, the fitness center is making good on their commitment to build a stronger brand and a healthier community.
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