Ten Adams
Path
ta-logo

Now, This is What We Call A Pep Talk

How we helped UT Health San Antonio keep the momentum of a rebrand going.
Ten Adams - UT Health Spirit Week

We’ve got spirit. Yes, we do.

Spirit Week was designed with specific goals in mind — to address findings from an internal engagement survey. So, to enhance the experience for UT Health’s internal audiences (including students, faculty and staff), Spirit Week was loaded with events aimed at engaging and energizing — from fun giveaways and interactive games and activities, to a gallery walk, a Lunch on the Lawn event and a President’s Forum and luncheon.

Generating some serious fear of missing out.

It was our job to build excitement and make sure no one wanted to miss out on this special week. From on-campus signage, including standing banners, posters, e-TV displays and marquees, to daily email blasts, custom video and a dedicated landing page, we encouraged everyone to get involved, even adding a little extra incentive with an iPhone X giveaway.

Ten Adams - UT Health Spirit Week

This four-week campaign had an impressive reach:

  • 100,000 total emails (over 2 weeks)
  • 100 posters and flyers printed
  • 20 standing banners printed
  • 25 directional sidewalk graphics posted
  • 10,000 Spirit Week event cards printed
  • 10,000 gallery walk brochures printed
  • Facebook organic posts reach: 11,000
  • Twitter organic posts reach: 14,000 (+12.6% increase in engagements over previous month)
  • Instagram organic posts reach: 8,850 (322% increase over previous month)
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week
Ten Adams - UT Health Spirit Week

The Results

Reigniting Success.

Spirit Week 2017 was an overwhelming success — just look at these numbers:

10,000

t-shirt giveaways

7,000

gallery walk visits + SWAG giveaways

4,125

lunches served at the Lunch on the Lawn event

2,200

iPhone X giveaway entries

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

Get our brainpower delivered directly to your inbox!
Subscribe

Spread the love