Ten Adams

Not-so-Convenient Care

Better care earns a better brand.
Photo of patient with urgent care doc.

A new name = a fresh start.

What we needed was a clean slate—starting with a new brand name: Trinity Health FirstCare Walk-In Clinic. Fresh and bold brand messaging was designed to flip the script, driving home all the conveniences FirstCare promises, from walk-in care for all ages, to expanded hours, and improved services including pharmacy, lab and radiology.

One clear cohesive service line strategy brought together traditional, digital and environmental marketing as we connected with audiences by boosting awareness, changing perceptions and bringing patients through the door. Local print and digital ads, radio spots and outdoor advertising generated awareness for the re-positioned clinic. New environmental clinic signage improved access and visibility, getting patients in quicker and easier for better care and an improved patient experience.

Photo of man holding iPhone with trinity Digital ad on screen - Ten Adams
Photo of Trinity Outdoor board
Trinity Direct Mail mockup - Ten Adams

Trinity Health is changing the game when it comes to preference and reputation in walk-in clinics. Beyond that, we’re setting the bar high in terms of patient-centered care and service for all of our providers and employees through FirstCare Walk-In Clinic’s example.

– Randy Schwan, VP Trinity Health

The Result

A convenient boost.

Within just 45 days of the new brand launch, the clinic’s volume experienced 3x boost (!); from 20 patient visits per day to 60 patient visits per day. And, within 90 days of opening, Trinity Health hit new records with over 100 visits per day.


Boost in patients, from 20 to 60 / day


Social Click-throughs from targeted audience


visits per day after 90 days. A new Record!

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

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