A regional brand goes national.
This Top 20 recognition elevated Peterson Health’s status in the healthcare community on a national scale. And Ten Adams devised a campaign strategy that made the most of Peterson’s time in the national spotlight, building regional awareness of the hospital’s new nationally ranked status.
Our plan targeted internal and external audiences for 360˚ coverage. An immersive set of tactics including employee and patient collateral promoted the recognition, supported with print, outdoor, and digital ads; environmental graphics throughout campus; cinema and radio spots for consumer awareness; and community tours of the nationally recognized hospital showing our audiences the real deal behind the earned distinction.