Ten Adams

Huge Honors for Peterson

A big shout-out for some very big honors.
Doctor with Woman smiling - Ten Adams

A regional brand goes national.

This Top 20 recognition elevated Peterson Health’s status in the healthcare community on a national scale. And Ten Adams devised a campaign strategy that made the most of Peterson’s time in the national spotlight, building regional awareness of the hospital’s new nationally ranked status.

Our plan targeted internal and external audiences for 360˚ coverage. An immersive set of tactics including employee and patient collateral promoted the recognition, supported with print, outdoor, and digital ads; environmental graphics throughout campus; cinema and radio spots for consumer awareness; and community tours of the nationally recognized hospital showing our audiences the real deal behind the earned distinction.

The Result

Inspired healthcare inspires a move.

Stories like this one bring it all home: The Kerrville Chamber of Commerce reported that at least one family relocated to the area after learning of Peterson’s award due to their family’s specific need for strong medical support, a testament that great healthcare can truly change a community—and the families within them.

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

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