![Dots-top](https://tenadams.com/hubfs/Dots-top.png)
![Dots-grey-stair](https://tenadams.com/hubfs/Dots-grey-stair.png)
![White-Stair](https://tenadams.com/hubfs/White-Stair.jpg)
Identifying the Need
Recovery Texas, a state-funded substance use disorder assistance program led by UT Health San Antonio, aimed to connect high-risk Texans with the help they needed free of charge. Ten Adams partnered with Recovery Texas to launch a 4-month campaign to reach as many Texans as possible and support a milestone goal of 1,000 patients treated.
Campaign Goals
- Educate target demographics on the Recovery Texas substance use disorder assistance program
- Position Recovery Texas as a compassionate and reliable resource for high-risk Texans with SUD
- Optimize the Recovery Texas website
- Generate 40,000 consumer touches, including impressions, surveys completed, and calls completed
![ta-cs-recoverytx-telehealth-03](https://tenadams.com/hubfs/Website%202022/Case%20Study%20Images/uthealth-recovery-tx/ta-cs-recoverytx-telehealth-03.png)
The Challenge
The core challenges for UT Health San Antonio and Recovery Texas included:
- 21 million Americans have an addiction, but only 10% of them get treatment
- Limited resources for assistance and treatment for SUD in Texas, resulting in a waitlist of weeks or more
- Quick and efficient outreach to connect with those seeking help
- Reaching indigent, non-insured adults in San Antonio, Houston, Austin, Laredo, and El Paso
- Overcoming the stigma and shame surrounding substance use disorders
- Convincing high-risk Texans to seek help through Recovery Texas
Keys to Success
- Develop a straightforward messaging strategy that resonates with high-risk Texans and encourages them to seek help through Recovery Texas
- Leverage an integrated campaign to reach the target demographics within San Antonio, Houston, Austin, Laredo, and El Paso
- Utilize geolocation data to target key audiences by proximity and drive traffic to an optimal page to streamline the acquisition process
- Track and report on key performance indicators, including consumer touches, impressions, surveys completed, calls completed, and patients treated to ensure campaign goals are being met
![Blue-Dots-3](https://tenadams.com/hubfs/Website%202022/Elements/Blue-Dots-3.png)
The Results
Recovery Texas reached 40,000 Texans in need of substance use disorder treatment.
18%
Campaign Engagement Rate
35K+
Online Website Sessions
400+
Appointment Requests