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Nancy Daugherty

VP Marketing + Media
Nancy Daughterty, Media Services — Ten Adams

I Believe…

“We care as much as our clients do about their business. Their success is our success. We’re definitely in this together.”
With two-and-a-half decades of experience in strategic market planning, market research, media planning and buying, Nancy leads our marketing team in uncovering consumer insights that help us guide clients to find the right message and the right medium to reach the right audience. Nancy uncovers the research data that drives creative strategy.
What was the first concert you ever went to?

Shaun Cassidy. (He was the Justin Bieber of the 70’s).

If you were a Major League Baseball player, what would your at-bat song be?

“Livin’ on a Prayer.” The MLB is definitely out of my league, although I was known as “Powerhouse Pfeiffer” in my youth softball career!

If you were a superhero, what would your superpower be? Cape or no cape?

Telepathy…aka Edward Cullen. I am intrigued by people’s thoughts and the motivation behind them. No cape—too obvious.

What does the Power of Ten mean to you?

The Power of Ten is the Power of Ten Adams. The integrated approach of strategy, culture and marketing that transforms hospitals. Decades of knowledge, experience and insights.