Healthcare Rebranding: What You Need to Know

Ten Adams partners with hospitals and health systems to help you harness the combined power of branding and marketing to elevate your brand.



Achieve your hospital and health system brand goals faster.

Branding is more than playing and looking the part. Our proven approach to developing healthcare brand strategy and positioning is the foundation for creating lasting, positive perceptions. 

Branding today delivers a competitive advantage for your healthcare organization by creating connected experiences that deliver on your brand promise consistently, distinctively, and holistically.


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“We've gotten so much feedback about our 'Be Your Best Campaign'...We're on the right track, and our brand message is one that will resonate throughout our community.”

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VP of Marketing & Communications, Kettering Health  |  Dayton, OH

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Healthcare Rebranding

Healthcare providers recognize the importance of having a strong brand to differentiate themselves and connect with patients. In the current competitive healthcare landscape, healthcare rebranding has become a necessary strategic approach to revitalize organizations and enhance their reputations. Rebranding involves a comprehensive process of refreshing the organization's image and communication strategies.

Healthcare rebranding should be based on unique hospital branding ideas. These ideas should encompass the overall perception and experience that patients have when interacting with a healthcare provider. By carefully crafting the hospital's brand image, organizations can convey a sense of trust, and credibility.

Another key element in healthcare rebranding is the creation of a hospital logo. A hospital’s logo serves as a visual representation of the hospital's identity and can greatly impact how it is perceived by patients. A well-designed logo should be memorable, reflective of the organization's values, and versatile enough to be used across various marketing channels.

Medical brand marketing also plays a crucial role in effectively rebranding a healthcare organization. Medical brand marketing involves developing comprehensive marketing strategies that encompass both digital and traditional channels. These channels may include: 

  • Social media
  • Websites
  • Advertising campaigns
  • Patient testimonials

Through marketing efforts like these, healthcare providers can build brand awareness, engage with their target audiences more effectively, and successfully communicate the unique benefits of their services.

By implementing strong hospital branding ideas, creating a memorable hospital logo, and executing effective medical brand marketing strategies, healthcare organizations can differentiate themselves and foster long-term relationships with new patients.

Healthcare Rebranding Examples

There are many healthcare rebranding examples that demonstrate how healthcare organizations have successfully executed rebranding initiatives to transform their identities and enhance their market positions.

Mayo Clinic

The Mayo Clinic is a compelling hospital rebranding case study. In 2008, Mayo Clinic launched its "Sharing Mayo Clinic" initiative, which aimed to engage patients, employees, and the public by sharing inspiring stories and experiences. 

This rebranding effort shifted the focus from being a traditional medical institution to becoming a trusted source of health information and inspiration. Mayo Clinic's brand guidelines emphasize authenticity, empathy, and patient-centricity, guiding their communication strategies across various platforms.

Mount Sinai Health System

An example from the hospital rebranding realm is the Mount Sinai Health System in New York. The organization underwent a rebranding effort in 2012, unifying its multiple hospitals and medical centers under the Mount Sinai name and logo. 

This rebranding aimed to create a stronger and more cohesive brand identity across its extensive network of healthcare facilities. The new brand guidelines have helped ensure consistent messaging, visual elements, and patient experiences throughout the Mount Sinai system.

Healthcare branding examples like these illustrate how healthcare providers can approach rebranding to create distinct identities and enhance their market positions. 

Successful healthcare rebranding involves careful consideration of brand guidelines and patient experiences. The Mayo Clinic and Mount Sinai Health System both demonstrate how organizations can successfully execute rebranding initiatives by emphasizing patient-centricity, creating cohesive brand identities, and leveraging storytelling and communication strategies. Through well-executed healthcare rebranding, hospitals can differentiate themselves and thrive in a competitive healthcare landscape.

Healthcare Branding Ideas

In today's dynamic healthcare industry, it is crucial for healthcare providers to develop unique branding ideas that capture the attention of patients and effectively communicate their value propositions. Implementing creative medical marketing strategies can help healthcare organizations differentiate themselves and build stronger brand presences. 

Here are some innovative healthcare branding ideas to consider:

1. Personalized Patient Experiences

Healthcare providers should focus on delivering personalized experiences to patients, including:

  • Tailored communication
  • Customized treatment plans
  • Personalized follow-up care 

By prioritizing individualized care, healthcare organizations can create positive and memorable brand experiences that set them apart.

2. Storytelling and Testimonials

Incorporating patient stories and testimonials into marketing efforts can be a powerful way to connect with potential patients. Sharing real-life experiences and success stories humanizes healthcare providers and makes it easier for patients to trust their values and motives. Videos, blog posts, and social media campaigns make great opportunities for highlighting positive patient outcomes and leveraging results to build brand awareness in the health sector.

3. Integrated Digital Marketing

Healthcare providers can leverage various digital platforms to engage with patients and build brand awareness. This could include: 

  • Optimizing websites for search engines
  • Maintaining active social media accounts
  • Utilizing email marketing campaigns

By providing valuable and relevant online content, healthcare providers can establish themselves as trusted sources of healthcare information.

4. Community Involvement

Engaging with local communities can be an effective way to build brand recognition and loyalty. By actively contributing to their communities’ well-being by participating in health fairs or sponsoring community events, healthcare organizations can strengthen their brands and foster positive reputations.

5. Collaboration

Partnering with experts in the healthcare field can help healthcare providers expand their reach and gain credibility. Experts with established audiences can create content such as videos or blog posts that highlight the unique services and expertise of the healthcare provider, helping the hospital or health system to attract a wider audience.

6. Innovative Technologies and Telemedicine

Embracing innovative technologies like telemedicine can position healthcare providers as forward-thinking and patient-focused. By offering convenient virtual healthcare services, providers can more easily reach patients who value flexibility and accessibility. Incorporating telemedicine into a hospital’s brand strategy showcases adaptability and a commitment to meeting patients' evolving needs.

7. Cause-Related Marketing

Associating a healthcare brand with a social or environmental cause can generate public goodwill and enhance brand loyalty. Healthcare providers can support charitable organizations, sponsor health-related initiatives, or champion specific causes. This demonstrates the organization's commitment to the greater good, which may resonate with patients who align with those values.

Healthcare providers should follow consistent healthcare brand guidelines to ensure coherence in branding efforts. These guidelines can serve as healthcare marketing templates of sorts and should encompass all aspects of the healthcare branding campaign, including (but not limited to):

  • Visual elements
  • Messaging
  • Tone
  • Brand positioning

Branding guidelines can serve as a reference point for all marketing materials and ensure a unified and recognizable brand identity.

Implementing innovative branding ideas and successful healthcare marketing campaigns can help healthcare providers stand out in a crowded market. Healthcare organizations can build a strong brand presence by prioritizing tactics such as:

  • Personalized patient experiences
  • Brand storytelling
  • Digital marketing strategies
  • Community engagement
  • Collaboration with healthcare experts
  • Innovative technology adoption
  • Cause-related marketing

By employing these creative medical marketing ideas, healthcare providers can establish distinctive and compelling brands that resonate with patients and set them apart from competitors.

Healthcare Rebranding Services

When it comes to healthcare rebranding, selecting the right company to guide the process is crucial for success. Healthcare rebranding companies specialize in helping healthcare providers transform their brand identities, develop effective marketing strategies, and position themselves uniquely in the healthcare sector. Ten Adams is one notable company that stands out in this domain.

Ten Adams is a healthcare branding company that offers extensive healthcare rebranding services. With our team’s expertise in healthcare marketing, we can assist healthcare organizations as they navigate the complexities of rebranding and achieving their strategic marketing goals. Here are some reasons why Ten Adams is considered a leader in the field of healthcare branding:

1. Extensive Healthcare Experience

Our team has a deep understanding of the healthcare industry. We’ve worked with a wide range of healthcare providers, including hospitals and health systems. Our experience allows us to tailor our services to the unique needs and challenges of the healthcare sector.

2. Strategic Brand Positioning

Ten Adams excels at helping healthcare providers define and position their brands effectively. Through in-depth research and analysis, we can identify an organization's unique value proposition, pinpoint their target audience, and locate their competitive advantages. This information forms our foundation for developing a compelling brand strategy that resonates with patients and differentiates the organization from competitors in the healthcare industry.

3. Comprehensive Rebranding Services

Ten Adams offers a full suite of healthcare rebranding services. From brand audits and market research to brand development and implementation, we can guide healthcare providers through every stage of the rebranding process. This process might include creating brand guidelines, designing visual identities, developing messaging frameworks, executing marketing campaigns, and more.

4. Patient-Centric Approach

Our team also understands the importance of patient-centered care in the healthcare industry. We prioritize crafting brand experiences that put patients at the center, building patient trust, and enhancing patient communication and engagement. Our strategies ensure that hospital rebranding efforts align with each organization's commitment to providing exceptional patient care.

5. Integrated Marketing Solutions

Ten Adams recognizes the significance of integrated marketing in the healthcare sector. That’s why we offer a range of integrated marketing solutions, including digital marketing, content creation, social media management, and advertising campaigns. By leveraging various channels and platforms, we can help healthcare providers maximize their brand exposure and reach their target audiences effectively.

6. Proven Track Record

Ten Adams has a proven track record of successful healthcare rebranding campaigns. We have helped numerous organizations in the healthcare industry transform their brand identities and achieve their marketing objectives. Our expertise in the field of healthcare branding is evident in the positive client testimonials we have earned over the years.

Healthcare rebranding is a complex process that requires the expertise of a specialized healthcare branding company. Ten Adams stands out as an ideal choice with advantages like:

  • Extensive healthcare experience
  • Strategic healthcare brand positioning capabilities
  • Comprehensive rebranding services
  • Patient-centric approach
  • Integrated marketing solutions
  • Proven track record

With Ten Adam’s guidance, healthcare providers can navigate the challenges of rebranding, establish a compelling brand presence, and effectively communicate their unique value to patients in the healthcare sector.

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