Healthcare Branding: What You Need to Know

Ten Adams partners with hospitals and health systems to help you harness the combined power of branding and marketing to elevate your brand.



Achieve your hospital and health system brand goals faster.

Branding is more than playing and looking the part. Our proven approach to developing healthcare brand strategy and positioning is the foundation for creating lasting, positive perceptions. 

Branding today delivers a competitive advantage for your healthcare organization by creating connected experiences that deliver on your brand promise consistently, distinctively, and holistically.


Ten Adams team creating connected experiences

We know Branding. Ask Kettering Health.


“We've gotten so much feedback about our 'Be Your Best Campaign'...We're on the right track, and our brand message is one that will resonate throughout our community.”

Jimmy Phillips
VP of Marketing & Communications, Kettering Health  |  Dayton, OH

How we're different


Healthcare Branding

As a healthcare provider, you need to establish a strong reputation and build trust between you and your patients. This is why authentic branding is an essential component of growing your organization. Building a healthcare brand requires a well-thought-out strategy that aligns with your mission and values while presenting a clear message and value proposition to target audiences. If you’re considering hiring a general marketer to help get the word out about your services, you could be making a big mistake. Effectively marketing a healthcare brand requires a deep understanding of the healthcare industry and patients' expectations, coupled with creativity and innovation. This understanding is exactly what you’ll find at Ten Adams. 

Ten Adams is a leading healthcare branding agency that provides services to help healthcare organizations establish and develop their brand identity, messaging, and marketing efforts. We specialize in creating unique branding strategies tailored to the unique challenges and opportunities present in the healthcare landscape. Our team of experts has years of experience developing strategies, designing narratives, and executing brand campaigns specifically for organizations such as hospitals and other health systems. We take a unique approach to healthcare branding that emphasizes the importance of developing a human and authentic value proposition. We can help you build a brand narrative that resonates with your healthcare consumers. 

You want to be able to more effectively serve your community and ensure that as many people as possible can live a better healthier life. Effective healthcare branding can significantly impact a hospital's reputation and growth. A strong healthcare brand can differentiate hospitals from competitors and establish a loyal patient base, which leads to long-term growth and financial success. Healthcare branding can also increase patient trust and satisfaction, leading to greater loyalty to providers' services. 

Ten Adams is the undisputed leader in this space. We have a proven track record of helping healthcare providers build and sustain successful brands. Our expertise allows us to provide innovative and effective branding solutions that resonate with healthcare consumers, leading to long-term growth and prosperity for healthcare brands.

Healthcare Branding Strategies

Hospital branding strategies are crucial for healthcare organizations to differentiate themselves and highlight their unique value proposition to patients and stakeholders. Excellent marketing campaigns can also improve patient-provider relations by building trust. A successful healthcare branding strategy includes several critical components that require careful consideration. 

One essential component of a successful hospital branding strategy is understanding the target audience's needs, pain points, and preferences. Effective healthcare branding strategies leverage market research and patient feedback to create a targeted strategy that meets patient needs and improves patient-provider relations. 

Another critical component of hospital branding strategies is an engaging narrative that communicates the healthcare provider's unique value proposition to patients and other stakeholders. Creating a brand story that resonates with patients is vital in developing an emotional connection between healthcare providers and their clients. 

Moreover, differentiation is a crucial component of effective healthcare branding. As the healthcare industry continues to evolve, hospitals must differentiate themselves from their competitors by developing unique features and services that meet their patients' unique needs. When it comes to the branding and differentiation of a hospital, clear communication with your target audience is always key.  

Evaluation is always vital in any branding campaign. To evaluate their branding strategies' success, hospitals, and healthcare providers must closely monitor their financial performance and key performance indicators (KPIs) for hospital brand campaigns. These metrics provide valuable insights into the performance of branding campaigns and their impact on revenue, patient satisfaction, and patient retention. Specific KPIs to keep an eye on include: 

* Brand awareness

* Patient satisfaction scores

* Growth in market share

Successful healthcare branding strategies require a deep understanding of the target audience's needs, differentiation, and the creation of engaging brand narratives that resonate with patients. Hospitals and healthcare providers must monitor their financial performance to evaluate their branding campaigns' success effectively. By leveraging these critical components and monitoring their KPIs, healthcare organizations can build robust and effective healthcare branding strategies that lead to sustainable growth and improved patient-provider relations.

Healthcare Branding Agency

As a leading healthcare branding agency, Ten Adams offers a full range of services to help hospitals and health systems build their brand and communicate effectively. From brand strategy to creative execution, our branding studio operates as a full-service brand design studio that helps healthcare organizations tell their stories and create meaningful connections with their target audience. 

When it comes to strategy, we will help you plan out your market research, build up your marketing operations, and help you develop a solid consumer strategy. Then, our experts can help you create a unique and compelling brand identity and architecture that will help your organization grow. Other services include digital transformation, website design and development, SEO, and systems integration. As a full-service healthcare marketing company, we can also help with social media marketing and email marketing campaigns. 

Although there are lots of branding agencies out there that will claim to provide a comprehensive suite of services, few of them know the ins and outs of the healthcare industry. This means that they are at a distinct disadvantage in terms of recognizing the unique needs of both consumers and organizations in the field of healthcare. Ten Adams is a marketing agency built by experts who thoroughly understand the healthcare space. If you’re looking to take your branding and public communications to the next level, follow these steps:

Step 1: Connect. In just one 30-minute call with us, you can take the first step to start turning your branding and marketing in a positive direction. 

Step 2: Collaborate. Our experts can help you figure out exactly where your efforts are ailing so that you can achieve your marketing goals. 

Step 3: Create. Together, we can develop a roadmap that not only solves your current marketing challenges but can also take your organization to new heights in terms of both revenue and growth. 

Whether it's developing healthcare branding ideas and messaging, creating compelling visual assets, or optimizing digital experiences, Ten Adams has the expertise to drive growth and differentiate healthcare brands in an increasingly crowded marketplace. To learn more about their extensive range of services, check out our services. 

Best Healthcare Branding

Successful healthcare branding involves creating a unique brand identity that resonates with patients and differentiates healthcare providers from their competitors. Some of the best healthcare branding and hospital branding examples include: 

Mayo Clinic

Mayo Clinic is a renowned healthcare provider that has developed a successful healthcare branding strategy. Their branding emphasizes high-quality care, innovative research, and exceptional patient experiences. They have developed a memorable logo that incorporates their core values and mission, creating a trustworthy brand identity. 

Cleveland Clinic

The Cleveland Clinic brand is associated with world-class medical care, cutting-edge research, and a patient-centered approach to healthcare. The organization has a strong presence on social media and uses content marketing to build its brand and engage with patients.

Kaiser Permanente

Kaiser Permanente is a health system that has developed a strong brand identity around its commitment to preventive care and patient wellness. The Kaiser Permanente brand is associated with innovation, technology, and a focus on the whole person, not just their medical needs. The organization has used advertising and marketing campaigns to build its brand and communicate its values to patients.

These healthcare branding examples demonstrate that organizations must consider their needs, values, and preferences to create a brand that resonates with them. In conclusion, the best healthcare branding and hospital branding examples demonstrate the importance of creating a unique brand identity that highlights a healthcare provider's unique features and services. By creating memorable visual identities, targeting unique patients, and focusing on empathy and quality care, healthcare providers can differentiate themselves from their competitors and attract and retain loyal patients.

Brand Positioning

Brand guidelines are an essential component of healthcare branding campaigns. They provide healthcare providers with a clear set of guidelines that unify how their brand identity is represented across all communication channels, both online and offline. Brand guidelines ensure consistency, which ultimately helps healthcare providers build trust with their audiences and maintain a strong reputation. 

At Ten Adams, developing brand guidelines is a key aspect of our healthcare branding process. The process starts with creating a brand positioning statement, which outlines the provider's unique value proposition and how it differentiates from its competitors. This statement becomes the foundation for the client's brand guidelines and helps ensure a cohesive messaging approach throughout the branding campaign. Ten Adams has an extensive track record of developing and implementing brand guidelines for healthcare organizations. In a recent hospital branding case study, Ten Adams developed a comprehensive brand book that included templates, brand messaging, and design elements. The brand book allowed the hospital to maintain consistency and ensure an accurate representation of its brand identity across all platforms. 

The healthcare brand guidelines developed by Ten Adams emphasize the importance of consistency in messaging and design, which are essential for building and maintaining patient trust. By developing and implementing clear and concise brand guidelines, healthcare providers can maintain a cohesive and compelling brand identity over time. 

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