Healthcare Brand Momentum Index™
A free annual research series that benchmarks how healthcare brands build momentum.
Annual benchmarking research for healthcare brand leaders.
The Healthcare Brand Momentum Index™ measures how healthcare brands build momentum across human behavior, business strategy, brand strategy, and marketing. The 2026 Edition releases in November, with a new edition every year.
how to use the index

- 01
The annual report
Most healthcare brands guess at their momentum. The annual report measures it across human behavior, business strategy, brand strategy, and marketing, with a new edition every year.
- 02
Healthcare Brand Momentum Index™ Benchmarking
Know exactly where your brand leads and where it lags. Ten Adams strategists score your organization against the Index and show you what to fix first.
- 03
Executive briefings
The findings, walked through with your leadership team, along with what they mean for your next planning cycle.
Get the Healthcare Brand Momentum Index™ the day it releases.
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