A clear operating system that links human need, business strategy, brand strategy, and marketing performance to measurable growth.
How The
Brand Momentum
Model Works
Clarify. Optimize. Grow.
Simple to understand, rigorous to execute, and designed to compound.
Authentic healthcare marketing begins with a fundamental truth: human behavior is the origin of all meaningful business decisions.
This isn't just marketing philosophy. It's the strategic foundation that separates health organizations that truly connect from those that only communicate. This proven model aligns the following 4 critical areas to ignite momentum that drives health forward.
Human Behavior
Human behavior is shaped by functional, emotional, rational, and relational decision-making. When someone is facing a health challenge, seeking care for a loved one, or making choices about their wellbeing, these needs become the lens through which they evaluate every option, every interaction, every decision. We seek to understand first, and then align to meet these needs. This is the primary signal to your organization that you demand consumer choice and earn advocacy.
Business Strategy
Your business strategy must be designed to fulfill these human needs, not the other way around. This means asking: How does our digital transformation address the real need for convenience? How does our talent and culture strategy translate into consistently delivering on the needs for quality and trust? We apply a human-centered lens to your business strategy, creating sustainable competitive advantages that address what people actually need, not just what the market demands.
Brand Strategy
Your brand strategy must move your business directives into a consistent experience people can recognize and rely on. That means facing hard truths. Knowing who you are fighting for, and what you’re fighting to change. Identifying the competitive white space you want to own. Defining a commitment to deliver every day. Operationalizing and keeping that promise each day. This is the authentic, compelling story that your brand tells to the world. We create this connective tissue to breathe life into your organization and guide these critical execution decisions.
Marketing Strategy
With our strategic system in place, marketing becomes service. Every message proves its value. Every consumer journey reduces friction. Every channel meets demand with precision. Campaigns prove your commitment rather than just promotion. This isn’t marketing, it’s solving real human needs. We execute alongside your team to deliver growth that generates choice and advocacy for your organization.
Your Strategic Advantage
Our model creates compounding momentum. When human needs guide strategy, brand, and marketing, teams align, execution speeds up, and conversion improves. Preference grows because experience improves. Your organization becomes the natural choice, not for volume of noise, but for depth of understanding. Access improves. Experience lifts. Growth sustains. That is how health-focused organizations drive health forward.
I left our work session excited and inspired by what’s to come and the impact I know it will have on our business. We couldn’t be more thrilled to begin this journey with Ten Adams.
Hilary Cooper
Head of Marketing
Mosaicx
Is your brand ready for what’s next?
Start here to discover your brand’s maturity right now, and what to do next.