B2B Health
For B2B health companies ready to stop explaining what they do and start being known for why it matters.
Your solution works. Your buyers just don't know it yet, not the way they need to.
Selling into health systems is unlike almost any other B2B environment. The buying committee is large. The decision cycle is long. The skepticism is high. And the noise from competing vendors, platforms, and consultancies, all of whom claim to improve outcomes, reduce costs, and integrate seamlessly, is relentless.
In that environment, the B2B health companies that break through aren't necessarily the ones with the best product or the most capable team. They're the ones with the clearest positioning, the most credible authority, and the most disciplined approach to building trust before the sales conversation ever starts.
Whether you're a health technology platform, a managed services organization, a revenue cycle company, a workforce solution, or a healthcare consultancy, if your buyer is a health system, the challenge is the same. That's the work we do.
What B2B Health Companies Come to Us For
- 01
Brand Strategy & Category Positioning
We help B2B health companies build brand strategies that cut through vendor noise. Not by shouting louder, but by standing for something specific and credible. We clarify your positioning, sharpen your value proposition for health system buyers (CIOs, CMOs, CNOs, and clinical leadership), and build a brand story that holds up in a boardroom, an RFP response, and a conference booth.
- 02
Thought Leadership & Content Strategy
We help B2B health companies build brand strategies that cut through vendor noise. Not by shouting louder, but by standing for something specific and credible. We clarify your positioning, sharpen your value proposition for health system buyers (CIOs, CMOs, CNOs, and clinical leadership), and build a brand story that holds up in a boardroom, an RFP response, and a conference booth.
- 03
Demand Generation & Pipeline Marketing
We build demand generation programs designed for the realities of health system sales: long nurture cycles, multi-stakeholder engagement, and the need to stay visible across a buying process that can span months or years. Our programs run brand-building and performance marketing in parallel so you're building awareness and generating qualified pipeline at the same time.
- 04
Website Strategy & Digital Presence
Your website is doing more selling than your sales team for most of the buying journey. We redesign and optimize B2B health websites to convert skeptical, sophisticated buyers, with messaging that connects your solution to the operational and clinical outcomes health system leaders are directly accountable for.
- 05
Sales Enablement & Account-Based Marketing
We help B2B health companies build ABM strategies and sales enablement assets that support complex, committee-driven deals. From targeted account campaigns to proposal-ready case studies and ROI proof tools, we help your team show up with the right evidence at the right stage of the deal.
Built for How You Sell
Why B2B Health Companies Choose Ten Adams
Most B2B marketing agencies understand demand generation. Most healthcare agencies understand provider marketing. Very few understand both, and almost none understand what it actually takes to earn the attention of a health system buyer.
We do. We've spent nearly 40 years working with health systems, hospitals, and healthcare organizations. We know what health system CIOs trust, what CMOs discount, and what it takes to build the kind of credibility that moves a buying committee from interested to committed.
That's not something we learned from a client list. It's something we learned from being inside the room for four decades. And it's your competitive advantage in the market. We help you use it.
Who We Work With in B2B Health
We work with health technology platforms, healthcare SaaS companies, clinical decision support tools, revenue cycle management organizations, healthcare workforce and staffing solutions, managed services providers, and health consultancies at every stage from Series A through enterprise. If your buyer is a health system and your marketing isn't closing the trust gap fast enough, we're the right partner.