Ten Adams Elevates Strategic Leadership to Accelerate Innovation and Growth
Ten Adams Elevates Strategic Leadership to Accelerate Innovation and Growth
Falconer joins as President & Chief Strategy Officer; Headlee advances to CEO; Scott named Chief Innovation & Growth Officer and Partner
Evansville, IN – Ten Adams, a 40-year, healthcare-focused brand performance agency, today announced key leadership appointments to advance growth across hospitals and health systems and expand into B2C health and B2B health-tech.
- Jon Headlee, President for nearly three decades, has been named Chief Executive Officer (CEO) and will focus on long-term vision, culture, and strategic partnerships.
- Danielle Falconer, APR joins as President & Chief Strategy Officer (CSO) to drive enterprise strategy, growth, and performance.
- Brandon Scott, a 12-year Ten Adams leader, has been promoted to Chief Innovation & Growth Officer (CIGO) and joins the firm’s ownership team.
“Ten Adams continues to build on its legacy of excellence while expanding its ability to innovate and deliver greater impact than ever before. The agency believes great healthcare marketing works when it’s built around what people actually do, including how they search, choose, schedule, show up, and stick with care, because those behaviors drive meaningful business outcomes.
According to Headlee, “This leadership evolution pairs deep category expertise with the integration of responsible AI to boost performance capabilities, empowering clients to clarify, optimize, and grow with speed and confidence in a fast-changing market.”
Falconer Brings Proven Strategic Leadership
As President and CSO, Falconer is responsible for aligning strategy and operations to fuel growth, enhance client experience, and develop talent. She brings decades of expertise leading organizations through brand repositioning, market expansion, M&A integration and crisis management. With both agency and in-house experience, Falconer has guided healthcare, pharma, B2B, technology, financial and manufacturing companies to sharpen positioning, strengthen brands and achieve measurable results.
Most recently, she served as Senior Vice President, Client Strategy at Element Three. A Kent State University graduate and former Division I gymnast, Falconer is an Accredited member of the Public Relations Society of America (PRSA) and a member of the Society for Health Care Strategy & Market Development (SHSMD). She is widely recognized for her ability to unite vision and performance.
“Danielle brings inspiring energy and a disciplined approach to strategy, shaped by years of agency leadership and diverse industry experience,” Headlee said. “She will be an invaluable asset as Ten Adams further expands into segments beyond hospitals and health systems.”
Falconer added, “I’m thrilled to join Ten Adams, a team with strong momentum, brave thinking and deep expertise in healthcare brand building and growth performance,” Falconer said. “At a time when healthcare organizations are navigating unprecedented complexity, the need to clarify, optimize and grow purposefully has never been greater.”
Scott to Lead Innovation and Digital Transformation
Ten Adams has named Brandon Scott as Chief Innovation & Growth Officer (CIGO) and Partner, charging him with leading the agency’s innovation and digital transformation efforts. In this expanded role, Scott will accelerate Ten Adams’ ability to help healthcare organizations stay ahead of rapidly evolving consumer, brand, marketing and technology trends.
Over 12 years with the agency, Scott has built a reputation as a bold thinker and trusted advisor to hospitals, health systems and academic health centers nationwide. His leadership has shaped award-winning websites, omnichannel brand performance campaigns, and social strategies that drive measurable growth. With an ownership stake, Scott’s commitment reflects both his long-term vision for the agency and Ten Adams’ confidence in his ability to see what’s next and make it actionable.
Scott is a Forbes Agency Council member and “20 Under 40” honoree, has served on HubSpot’s INBOUND advisory committee, guest lectured at the Healthcare Internet Conference (HCIC) and Healthcare Marketing & Physician Strategies (HMPS), and earned a Digital Transformation in Healthcare Certification from Columbia Business School. A graduate of Randolph-Macon College, Scott was a member of the basketball team.
“Healthcare is at a critical crossroads where consumer expectations, digital transformation, and organizational realities must align,” Scott shared. “My focus is on building what’s next. Combining strategy, innovation and growth to help organizations thrive in this disruptive era. I’m honored to lead this charge for Ten Adams and our clients.”
“Brandon brings a rare blend of critical thinking, vision, passion and execution,” Headlee said. “He not only imagines where healthcare marketing needs to go but also builds the programs, platforms and partnerships to get there. His continued leadership ensures Ten Adams and our clients remain at the forefront of growth and innovation.”
About Ten Adams
Ten Adams is the independent healthcare brand performance agency for hospitals and health systems, B2C health brands, and B2B health-tech. By aligning human behavior with business, brand, and marketing strategies, they guide organizations to deliver measurable growth. This Brand Momentum Model helps teams clarify to make faster decisions, optimize to improve brand experiences, and grow the most valuable areas of the business. Working alongside their clients, they are advancing their mission of Driving Health Forward.
FOR IMMEDIATE RELEASE - November 11, 2025
Contact: Corbin Headlee
Phone: (812) 431-4760
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