How to Baseline Your Healthcare Organization’s Maturity … and Why It Matters

By
Brandon Scott
By Ten Adams
Brand Strategy & Identity
How to Baseline Your Healthcare Organization’s Maturity … and Why It Matters

Seeing Your Organization Clearly Is Hard, Even for Strong Leaders

Healthcare leaders care deeply about their organizations. 

They see the effort. The progress. The daily wins that do not always show up on dashboards. They understand how much work is happening behind the scenes to improve the experience.

And because we’re all so close to the work, it is natural, almost inevitable, to assume the organization is operating at a more advanced level than it actually is.

We see this moment often in strategy sessions:

A leadership team believes they are further along in their maturity … but the data shows otherwise.

Not worse.
Not better.
Just different than expected.

That gap between perception and reality is not a failure. It is a reflection of how complex health systems are and how difficult it is to gain a clear, shared understanding of organizational maturity.

Why Teams See Maturity Differently

Within different groups, progress is viewed through very different lenses:

Front-line teams experience day-to-day improvements. Smoother handoffs. Better communication. New tools coming online.

Leaders focus on long-term direction and what it will take to get there.

Departments measure progress based on their own goals, timelines, and responsibilities.

None of these perspectives are wrong. 

The challenge is that they rarely provide a shared view of maturity. This is why we see organizations feeling misaligned even when everyone is working hard and doing meaningful work.

The Risks of Overestimating Maturity

When an organization believes it is further along than it truly is, momentum often stalls in ways that feel surprising. When we step back and examine why, a few patterns consistently emerge:

Strategies launch before the system is ready.
Teams haven’t had the capacity to support the work.

Communication becomes reactive.
Different groups fill in gaps based on their own interpretation.

Friction increases.
Not because people disagree, but because they’re working from different starting points.

Leaders feel the strain.
The pressure to push harder grows, even when the core issue is simply readiness.

The issue is not ambition or effort. It is the absence of a shared, honest view of where the organization stands today.

Without that clarity, even the best plans feel harder than they should.

A Shared Framework Brings Everyone Back to Center

This is where a simple, human-centered framework becomes powerful.

Not as a scorecard.
Not a test.
But as a shared language.

In our work, we use six key signals to help teams understand their organizational maturity:

  • Do people know where to turn when they need us?
  • Do they know why they should choose us?
  • Do they feel confident in our reputation?
  • Can they access us easily?
  • Does the experience match what we promise?
  • Are we aligned around what’s next?

These signals begin to scratch the surface and bring clarity to the full picture. And this is pretty hard to see from inside the system.

When teams see these signals together, the conversation changes from:

“We’re doing pretty well… right?” to “Now we understand where we are, and where to focus next.”

That shift alone creates alignment many organizations have been missing for years. And alignment is one of the clearest steps toward greater organizational sophistication.

How Leaders Can Use Maturity Awareness to Move Forward

Once there is shared clarity, the path ahead becomes more manageable. A few practical places to start: 

  1. Identify one or two areas where perception and reality differ.
    Focus before momentum. Not everything needs attention at once.
  2. Clarify expectations across teams.
    When the “why” is clear, the “how” follows more easily.
  3. Prioritize changes that remove the most friction.
    Small improvements in key moments can create meaningful lift.
  4. Build a shared roadmap, not a long list.
    A simple 90-day or 6-month plan will often outperform a more complex strategy.

These steps help organizations move with purpose rather than pressure.

Clarity Is One of the Most Supportive Gifts a Leader Can Offer

When leaders commit to an honest, shared view of organizational maturity, teams align faster. Communication improves. Energy returns. And the path forward feels real, not overwhelming.

Clarity does not slow growth. It is what makes growth possible.