Identifying the Need
Nuvance Health, an integrated health system, sought a partner to manage and elevate their organic social media presence across all system-wide accounts. They wanted a completely re-aligned social media implementation that shifted social from being an afterthought, to a mainstay. After partnering with Ten Adams, their social media presence has yielded impressive results within the first six months.
Program Goals
- Build community to develop a network of ambassadors and partners in key audiences
- Be present to get in the conversations that resonate with the pulse of the consumer
- Amplify our brand voice to become trusted healthcare experts to maximize our reach and visibility
- Become full-funnel to align short and long-term initiatives to work together and drive growth
The Challenge
The core challenges for Nuvance Health included:
- Struggling to define target audiences
- Limited resources and time for creativity and innovation
- Lacking direction to develop engaging, customized content for appropriate social channels
- Inability to produce short form video content for over two years
- Uncertainty about the synergy between organic and paid social strategies
- Difficulty articulating success to Clinical Leadership at the service line level
Keys to Success
- Social Media Strategy and Planning to align 7 key business strategic imperatives and brand objectives within the funnel
- Organic Social Content Strategy to distinguish target audience personas, voice and tone, and inform messaging architecture
- Creative Direction and Production Development to extend the brand development efforts
- Organic Social Media Management to proactively execute across channels and amplify the brand voice
The Results
Nuvance Health is becoming a social-first healthcare brand.
- 49.3M Impressions
(up 55.3% YOY) - 937K Engagements
(up 22.2% YOY) - 264K Post Link Clicks
(up 42.1% YOY)