Speed to value moves markets. Mosaicx needed a story worth sharing and a brand that turns months of friction into a fast, human‑first path to measurable outcomes.

Great technology hidden within a dated story

Mosaicx lives in a very noisy AI and competitive CX category. While it has carried a legacy IVR perception, the brand fell far behind the business over the years. Given the pace of disruption in the CX space, their identity and messaging became inconsistent across internal teams and external assets, from decks and websites to social media and events. Buyers struggled to grasp who Mosaicx is and why it matters, and teams lacked a shared spine for fast, repeatable storytelling.

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Approach

See beyond the pieces

We ran a focused discovery sprint, stakeholder interviews, visual and category audits, and a competitor scan. It became clear that Mosaicx helps businesses see the hidden possibilities within their data, customers, and AI solutions. It delivers a proven platform that connects the pieces, reveals transformative insights, and drives meaningful engagement, enabling their clients to see the extraordinary potential within their reach. The work surfaced a repeatable brand core and four identity pillars that translate speed, orchestration, human focus, and proof into daily behaviors and content patterns.

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Need

Put speed to value at the center

The brand needed a bold, cohesive platform that shifts from product features to human outcomes, spotlights rapid implementation, and gives teams a clear promise they can deploy across every channel without heavy lift.

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I left our work session excited and inspired by what’s to come and the impact I know it will have on our business. We couldn’t be more thrilled to begin this journey with Ten Adams.

Hilary Cooper

Head of Marketing

Mosaicx

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What if we compose customer experiences at 
the speed of business?

We reframed Mosaicx from fragmented tools to a transformation with a mission, position, UVP, and promise that can travel. We operationalized the brand through persona‑ready messaging maps, short explainers, 
and a metrics framework that highlights implementation speed, time to first value, and outcomes that 
matter to buyers.

Proof

A sharp story built for scale

The new platform moves speed and outcomes to the front of the pitch and reduces creation time for web, events, and sales. Teams now build with consistent pillars and voice, while leaders track time to first value, journey containment, and pipeline velocity as leading indicators.

Value in Motion...

  • Enterprise‑ready 90‑day implementation capability is clear in the story
  • Mission, UVP, and promise create a memorable spine across channels
  • Identity pillars drive consistent behavior and content creation
  • Persona‑ready assets accelerate enablement for sales and marketing
  • Measurement hooks align to outcomes buyers value