The Digital Media Planner/Buyer manages and helps develop strategic paid digital advertising strategies for our clients. The role requires a broad range of skills including collaboration with account services, digital and creative teams to guide strategic advertising buying across all paid digital platforms; display, search, video, digital audio, OTT, social, etc. The role includes identifying targeted tactics based on campaign briefs, defining media goals measured against precise KPIs and a commitment to driving innovative paid media solutions with flawless execution.
Reports to: Media Director
Education and Experience
- Bachelor’s degree in marketing, advertising, communications, public relations or related field
- 3+ years of digital advertising experience
- Cool, calm, collective and collaborative
Required Skills/Abilities
- Experience with digital advertising platforms including programmatic display and video, Google Ads, Facebook, Instagram, Twitter and LinkedIn
- Experience with auditing established campaigns, providing recommendations and restructuring solutions to improve performance
- Demonstrated ability to analyze campaign data to drive marketing strategies and actionable insights from data
- Proven experience managing display, search, video, remarketing and social media campaigns
- Google Ads and Google Analytics certification is a plus
- Demonstrated success in exercising independent judgement in problem solving
- Must be adaptable and able to calmly deal with shifting priorities
- Excellent organizational, communication and interpersonal skills
- Strong sense of accountability/ownership of process and results
- Leadership and client relationship skills
- Drive to deliver excellence
- Highly organized and detail orientated with an ability to influence others in these areas
- Demonstrated ability to effectively negotiate with vendors
Ability to function well in a fast-paced environment under tight deadlines - Comfortable prioritizing tasks and communicating with your colleagues at any level of the organization
- Experience in the healthcare industry or working with medical professionals is a plus
Responsibilities
- Develop and present proposals with recommended digital media tactics and rationale
- Implement, manage and optimize paid digital advertising
- Monitor and analyze performance trends and develop strategies based on data
- Estimate budgets and volumes for prospective campaigns
- Work with digital and creative teams creating digital ad content to drive results
- Execute digital marketing tactics including bid management, keyword research/development, ad copy writing, campaign performance tracking, reporting and testing
- Evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns
- Compile results and present monthly reports to clients effectively communicating strategies and performance trends
- Establish and maintain relationships with search engine networks and vendors
- Audit search and display efforts of clients’ competitors
- Monitor digital marketing landscape and industry trends
- Identify new digital advertising opportunities
- Conduct internal and client education sessions to share the latest new technologies, multichannel/digital solutions and trends
Manage invoices including verification, reconciliation and payment for all digital advertising placements - Assist with new business RFP creation and presentations
Job type: Full- time
