Ten Adams

Digital Advertising Specialist

On August 26, 2021
Ten Adams is Hiring

"Don't tell people how to do things, tell them what to do and let them surprise you with their results."

George S. Patton

The Digital Advertising Specialist manages and helps develop strategic paid digital advertising strategies for our clients. The role requires a broad range of skills including collaboration with account services, digital and creative teams and clients to guide strategic advertising buying across all paid digital platforms; display, search, video, digital audio, OTT, social, etc. The role includes identifying targeted tactics based on campaign briefs, defining media goals measured against precise KPIs and a commitment to driving innovative paid media solutions with flawless execution.

Location: Remote is an option. Candidates within 3-hours of Evansville, Indiana, preferred.

Reports to: VP Media

Education and Experience 

  • 3+ years of digital advertising experience
  • Bachelor’s degree in Marketing, Advertising, Communications, Public Relations or related field preferred
  • Cool, calm, collected and collaborative

Required Skills/Abilities

  • Experience with digital advertising platforms including programmatic display and video, Google Ads, Facebook, Instagram, Twitter and LinkedIn
  • Experience with auditing established campaigns, providing recommendations and restructuring solutions to improve performance
  • Demonstrated ability to analyze campaign data to drive marketing strategies and actionable insights from data
  • Proven experience managing display, search, video, remarketing and social media campaigns
  • Google Ads and Google Analytics certification is a plus
  • Demonstrated success in exercising independent judgement in problem solving
  • Must be adaptable and able to calmly deal with shifting priorities
  • Excellent organizational, communication and interpersonal skills
  • Strong sense of accountability/ownership of process and results
  • Leadership and client relationship skills
  • Drive to deliver excellence
  • Highly organized and detail orientated with an ability to influence others in these areas
  • Demonstrated ability to effectively negotiate with vendors
  • Ability to function well in a fast-paced environment under tight deadlines
  • Comfortable prioritizing tasks and communicating with your colleagues at any level of the organization
  • Experience in the healthcare industry or working with medical professionals is a plus


  • Develop and present proposals with recommended digital media tactics and rationale
  • Implement, manage and optimize paid digital advertising
  • Monitor and analyze performance trends and develop strategies based on data
  • Estimate budgets and volumes for prospective campaigns
  • Work with digital and creative teams creating digital ad content to drive results
  • Execute digital marketing tactics including bid management, keyword research/development, ad copy writing, campaign performance tracking, reporting and testing
  • Evaluate the effectiveness of campaigns and offer recommendations based on evaluations to improve the campaigns
  • Compile results and present monthly reports to clients effectively communicating strategies and performance trends
  • Establish and maintain relationships with search engine networks and vendors
  • Audit search and display efforts of clients’ competitors
  • Monitor digital marketing landscape and industry trends
  • Identify new digital advertising opportunities
  • Conduct internal and client education sessions to share the latest new technologies, multichannel/digital solutions and trends
  • Manage invoices including verification, reconciliation and payment for all digital advertising placements
  • Assist with new business RFP creation and presentations

Job type: Full- time 

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