Ten Adams
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Trinity Health Rebrand

Inspiring Confidence by Making More Possible.

Transformative Branding.

We sought to transform those perceptions through a targeted approach designed to build confidence in a brand that was already delivering excellent patient outcomes, leading-edge technology, and easy access to advanced care.

The Before

Brand Development

We began by building a positioning framework that helped bridge the gap between perception and reality, defining Trinity as a hallmark for outstanding care, one that is Making More Possible — effectively establishing Trinity’s new tag line.

Logo + Identity Development

A new logo was created, built from a trinity of overlapping circles. Inspired by the organization’s Scandinavian heritage, it symbolizes Trinity’s commitment to wellness, collaboration, and compassion by delivering the highest level of care through advanced health, extraordinary staff, and excellent patient outcomes. 

Ten Adams also built a comprehensive brand standards manual to outline proper and consistent use of the entire brand identity, as well as branded marketing templates to ensure a cohesive, coordinated, and pitch-perfect launch. 

Internal Launch

To ensure the Trinity team was along for this exhilarating ride, we coordinated a full-scale internal launch. The internal campaign worked to fuel passion and ignite excitement, with tactics that included personalized invitations to employee homes, interactive brand commitment events, videos, branded giveaways, and campus graphics.

 

Consumer Campaign

A robust external campaign launched the new brand in buzz-worthy style, with a lineup that included TV, print, outdoor, radio, digital, social, a branded landing page, and environmental graphics that sparked a spirit of pride and celebration throughout the campus.

Ten Adams - Trinity Health - Case Study - Consumer Skywalk

Website

To maximize the impact of the brand launch, we reimagined the Trinity Health website. Driven by the user experience — and ultimately, the patient experience — the website put both purpose and power behind the words “Making More Possible”.

Our full case study of the website transformation is here.

Ten ADams - Trinity Helath - Case Study - Web banner
Trinity Health, Old Homepage – Ten Adams
Trinity Health, New Homepage – Ten Adams
Trinity Health, Old Provider Profile – Ten Adams
Trinity Health, New Provider Profile – Ten Adams

Trinity Health and Ten Adams hit a home run with the rollout and advertising!

Randy Schwan, TRINITY HEALTH
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The Result

An Early Surge.

While the campaign was freshly launched in Fall 2018, the early numbers are strong. In the first month following the launch, we snagged:

Facebook:
• 97,667 impressions, 302 clicks, 0.48% CTR
• Total fans increased 3.4% in September after the announcement, with 133 net likes
• October +2.9% over the already high September

Display Banners:
• 1.74M impressions
• 2,587 clicks
• .15% CTR

MakingMorePossible.com:
• 3,827 page views
• 2,239 total users
• 2,058 unique users

Instagram
• Fans increased 7.4%, net 30 in September
• October saw an increase of 7.3%, net 32 followers

97,667

Facebook Impressions

1.74

Million Display Ad Impressions

3,827

Landing Page Views

62

New Instragram Followers Over Launch Period

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

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