Ten Adams
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Playing the name game

An identity crisis leads to a rock-solid new brand identity.
Header Image for August Univeristy

Bringing the brand together.

Priority one: to bring all the organization’s brands together under a single brand for perceptive value. We established a campaign strategy for a single brand, and went to work promoting what that meant for consumers. We started by asking “what’s in it for me”? And the answer was the foundation of our campaign, promoting all the ways Augusta University Health is “Advancing the Power of You” through creative, content and digital strategies.

The new Augusta University Health brand launched in a prime spot worthy of the renewed, high-impact brand: Super Bowl Sunday. To build awareness, video production featured bold art direction and motion design to express the distinction of healthcare from an academic medical center, with spots delivered across TV, digital and social channels. A second spot followed up, strengthened with supportive tactics including outdoor, radio, social and newsprint ads.

Advancing the Power of You

We launched the new brand in high style, with a Super Bowl showing of our TV spot — capturing the hearts and souls of our thousands of team members — and captivating our audiences.

It’s amazing just how far our brand has come in such a short time with Ten Adams’ help.

Aubrey Hinkson, Augusta University Health
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Augusta University Health Logo – Ten Adams

The Results

The power of staying power.

Following the launch, which was met with huge leadership support, 2016 NRC data reported some pretty impressive numbers, proving that getting behind a name (and sticking with it) can powerfully go a long way:

+15.89%

Increase in brand loyalty

+14.15%

Increase in brand familiarity

+5%

Increase in top-of-mind awareness

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

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