Bringing the brand together.
Priority one: to bring all the organization’s brands together under a single brand for perceptive value. We established a campaign strategy for a single brand, and went to work promoting what that meant for consumers. We started by asking “what’s in it for me”? And the answer was the foundation of our campaign, promoting all the ways Augusta University Health is “Advancing the Power of You” through creative, content and digital strategies.
The new Augusta University Health brand launched in a prime spot worthy of the renewed, high-impact brand: Super Bowl Sunday. To build awareness, video production featured bold art direction and motion design to express the distinction of healthcare from an academic medical center, with spots delivered across TV, digital and social channels. A second spot followed up, strengthened with supportive tactics including outdoor, radio, social and newsprint ads.