Inspiring a new norm.
Peterson needed a strong internal rebirth that would help inspire and bring their team together, one that would ballyhoo its renewed promise to the community. Ten Adams developed a strong internal rallying cry that would help unite the team, one that perfectly summarized the purpose of their organization: Elevating Health.
A large-scale employee engagement initiative was built around Elevating Health, designed to foster strong ambassadorship within the organization by empowering employees to ensure great care and build a great organization to deliver it. The campaign strategy consisted of team-building opportunities, high-impact environmental branding, a guiding microsite to assist living the brand promise and a powerful rollout event that debuted an onboarding video showcasing the collective advantage of the Peterson Health team.