Inspiring a new norm.
Peterson needed a strong internal rebirth that would help inspire and bring their team together, one that would ballyhoo its renewed promise to the community. Ten Adams developed a strong internal rallying cry that would help unite the team, one that perfectly summarized the purpose of their organization: Elevating Health.
A large-scale employee engagement initiative was built around Elevating Health, designed to foster strong ambassadorship within the organization by empowering employees to ensure great care and build a great organization to deliver it. The campaign strategy consisted of team-building opportunities, high-impact environmental branding, a guiding microsite to assist living the brand promise and a powerful rollout event that debuted an onboarding video showcasing the collective advantage of the Peterson Health team.
“Ten Adams has more than exceeded all of our expectations. While completing the contract task to rebrand, handle our media buys, revamp our website, create internal and external resources and specialty items, create award-winning advertising campaigns, and guide us with a strategic plan, what I value the most is the entire teams commitment to our organization and their sincere concern for our success. They are an amazing group of people to work with and have revitalized this organization.”
- Lisa Winters, Director of Marketing and Community Relations