Ten Adams

A Call for Brand Ambassadors

Elevating the team to elevate the brand.
Mother and Child - Peterson - Ten Adams

Inspiring a new norm.

Peterson needed a strong internal rebirth that would help inspire and bring their team together, one that would ballyhoo its renewed promise to the community. Ten Adams developed a strong internal rallying cry that would help unite the team, one that perfectly summarized the purpose of their organization: Elevating Health.

A large-scale employee engagement initiative was built around Elevating Health, designed to foster strong ambassadorship within the organization by empowering employees to ensure great care and build a great organization to deliver it. The campaign strategy consisted of team-building opportunities, high-impact environmental branding, a guiding microsite to assist living the brand promise and a powerful rollout event that debuted an onboarding video showcasing the collective advantage of the Peterson Health team.

“Ten Adams has more than exceeded all of our expectations. While completing the contract task to rebrand, handle our media buys, revamp our website, create internal and external resources and specialty items, create award-winning advertising campaigns, and guide us with a strategic plan, what I value the most is the entire teams commitment to our organization and their sincere concern for our success. They are an amazing group of people to work with and have revitalized this organization.”

- Lisa Winters, Director of Marketing and Community Relations
Photo of Peterson website on laptop - Ten Adams
Photos of Peterson site on a phone - Ten Adams
windown cling - Ten Adams
Building banner - Ten Adams
Landing Page on iPad
Peterson Health TShirt - Ten Adams
Peterson Health Elevator Wrap - Elevator Wrap
Employees at Photo op - Ten Adams

The Result

A complete 180.

The change this system experienced is nothing short of incredible. Peterson now has over 900 happy and motivated brand ambassadors sustaining the energy and culture of their brand. In fact, since the initiative rollout, patient satisfaction ratings have continued to increase, earning Peterson recognition as a Top 20 Rural Community Hospital—the only hospital in Texas to receive this honor.


Increase in employee engagement in 2017. Peterson’s engagement was ranked at 52.2%, 9.8% above the national average.


Increase in loyalty and alignment with community and affiliated physicians due to an understanding in the Peterson Health quality of care, generated by the Elevating Health campaign.

About Ten Adams

Ten Adams is a healthcare branding, marketing + advertising agency. We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations. Relax. We know healthcare.

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