A Stalled Maternity and OB Service Line Experiences a Rebirth.
Boom Baby!
The Challenge
In Need of a Little Baby Bump.
Witham Health Services, an award-winning boutique hospital in Lebanon, Indiana, was experiencing an unprecedented decline in births at their birthing center, even with the addition of a new OB/GYN to their practice. Ten Adams was put on task to devise a strategy that would increase volume to the hospital’s OB practice, which would, in turn, drive more births to the Maternity Center. The solution was a two-pronged campaign designed to showcase both staff and surroundings.
A Birthing Experience Like No Other.
Ten Adams helped design a campaign that featured the something special that makes the birthing experience at Witham one like no other — the truly caring and devoted staff who offer a rare and exceptional level of personal attention.
The complete mix of print, digital, radio, social and video was used to help convey the benefits of celebrating a birth day at Witham. Our strategy also included webpage enhancements with freshly rewritten, SEO-friendly content based on SME interviews.
Radio Spot
The Result
Ten Adams Delivers.
Our campaign had a beautiful beginning from the start, breathing new life into Witham’s OB practice and maternity web traffic:
Ten Adams is a healthcare branding, marketing + advertising agency.
We are strategists and creatives that transform business challenges into powerful brand experiences for hospitals and healthcare organizations.
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