Ten Adams

Luisa Banks

VP Marketing and Business Development
Luisa Banks

I Believe…

“The best way to do great work is to love what you do.”
Well connected — that’s the perfect way to describe Luisa. After all, this 25-year marketer has spent her career building partnerships with the most prestigious health systems and academic medical centers across the country. Her experience in marketing roles at two academic health systems means Luisa has been there — and she’s learned a thing or two (or ten) about how to help healthcare marketers shine.
Your ultimate guilty pleasure?

Chocolate. Life is just better with a daily dose of this sweet pick-me-up. A big shout-out to Dove® Chocolate (my favorite) and their genius branding concept of Promises® wrappers. These witty inspirations make me smile and keep me hooked. 

What’s your proudest achievement?

Being a mother to a son with special needs. It’s an honor and a privilege. Biggest lesson learned: Celebrate what makes you and others unique. 

Favorite movie quote?

Dorothy has been reminding us since 1939 in The Wizard of Oz that “there’s no place like home.” My sense of gratitude for home and family is deeper than ever, following a pandemic year.

What does the Power of Ten mean to you?

The Power of Ten makes it possible to help healthcare marketers do great work that’s strategic, impactful and outcomes driven. When we lean on the strengths of others and work together to achieve our goals, the sky is the limit.